You do not need an MBA to sell online, but knowing a handful of common e-commerce terms helps you make better decisions and avoid being confused by tools, agencies, and guides.
Why the words matter
Every industry has its jargon, and e-commerce is full of it. Understanding the key terms means you can read guides, use tools, and talk to service providers without getting lost or oversold. A little vocabulary saves a lot of confusion.
Know the words, and no one can baffle you into a bad decision.
Terms worth knowing
The essentials in plain words:
- Conversion rate — the share of visitors who actually buy
- COD — cash on delivery, paying when the order arrives
- SKU — a unique code for each product or variant you stock
- Cart abandonment — when someone adds to cart but does not check out
- SEO — getting found on Google without paying for ads
- AOV — average order value, how much a typical order is worth
Use the terms to spot problems
These words are really diagnostic tools. A low conversion rate points to a store or trust problem; high cart abandonment points to a checkout issue. Knowing the terms helps you name what is wrong so you can fix it.
Learn as you grow
You do not need to memorise everything at once. Learn the terms as they become relevant to your store. The point is not to sound clever — it is to understand your own business well enough to improve it.
The short version
Knowing key e-commerce terms — conversion rate, COD, SKU, cart abandonment, SEO, AOV — helps Nepali sellers make better decisions and avoid being confused or oversold. Treat the words as diagnostic tools and learn them as your store grows.
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