You do not need fancy analytics — you need four numbers watched honestly: what sells, what converts, what people pay on average, and how many orders fail.
Drowning in dashboards, starving for decisions
Most store owners either ignore their numbers or get lost in them. The middle path is to track a short list you can act on, and check it weekly, not obsessively.
Data is only useful when it changes what you do next.
The four numbers that matter
Start here and ignore the rest until these are healthy:
- Best and worst sellers — put weight behind winners, cut dead stock
- Conversion rate — of visitors, how many actually buy
- Average order value — how much a typical basket is worth
- COD refusal rate — the silent killer of Nepali store margins
Turn each number into one action
A low conversion rate usually means a slow store, unclear pricing, or a missing local payment — fix the friction. A low average order value invites a bundle or a free-delivery threshold. A high COD refusal rate calls for order confirmation and a prepaid nudge.
One number, one experiment, one week. Then look again.
Trust clean data over gut feeling
Your instinct about your best product is often wrong. Let the sales report settle the argument. Stores that decide by data restock the right things and stop pouring money into stock that does not move.
The short version
Watch four numbers — top sellers, conversion, average order value and COD refusals — and turn each into one weekly action. In Nepal, honest data beats gut feeling, especially on what to restock and how to cut failed deliveries.
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