In Nepal, Dashain and Tihar are your Black Friday — plan the offer, the delivery, and the stock four weeks ahead, not four days.
Start with the calendar, not the discount
Nepali festival shopping is compressed into a few intense weeks around Dashain, Tihar and Chhath. The stores that win are the ones that decide their offer early and tell customers early, so demand builds instead of arriving all at once on the last day.
Map your key dates back from the biggest shopping day. Give yourself two weeks to build the campaign, one week of teaser, and a clear cut-off for guaranteed delivery before the festival.
Make one clear festival offer
A single, easy-to-understand offer beats five confusing ones. Pick one of these and commit to it:
- A festival bundle at a round price (perfect for gifting)
- Free delivery inside the valley above a cart value
- A small gift or card with every order
- A flat festival discount that is easy to remember
Whatever you choose, show the saving in rupees, not just a percentage — 'Save Rs 500' lands harder than '15% off' for most shoppers.
Protect delivery before you protect margin
Nothing kills festival trust faster than a gift that arrives after the tika. Publish an honest 'order by this date' deadline for festival delivery, and stop taking guaranteed-delivery orders once your courier can no longer promise it.
If you run a physical shop too, offer click-and-collect: sell online, let the customer pick up in store. It saves the delivery crunch entirely for local buyers.
Use the channels Nepali shoppers actually use
Instagram, TikTok and Facebook are where festival discovery happens here. Post the offer as a short video, pin it, and reply to every comment asking 'price?' with a direct link to buy — not just 'inbox'.
Send one clear message to past customers on Viber or SMS. People who already bought from you are your cheapest festival sales.
Get ready for the traffic and the returns
Check your stock covers the bundle you are advertising, at every location, before you promote it. Running out mid-festival means refunds and bad reviews at the worst possible time.
Decide your return and exchange rule for gifts in advance and state it plainly, so a wrong size does not become an argument during your busiest week.
The short version
Pick one clear festival offer, promote it two to three weeks early, guard your delivery deadline, and make sure the stock is really there. In Nepal the festival window is short — preparation beats a bigger discount every time.
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