In Nepal, 'email marketing' really means owning a direct line to your customer — email, Viber or SMS — and using it to bring people back cheaply.
Why a direct line matters more here
Social platforms decide who sees your posts. A customer's contact details are yours forever. Building that list is the single highest-return marketing habit a Nepali store can form, because reaching past buyers costs almost nothing.
Email works for diaspora and business customers; for local shoppers, Viber and SMS often land better. Collect all three and use whichever fits the message.
Collect contacts without being annoying
Ask at the natural moment — checkout — and offer a small reason: early access to a restock, a festival discount, or an order-tracking update. Never buy lists or spam; a small list of real customers beats a big list of strangers.
The three messages every store should send
You do not need a complex funnel. Start with these:
- Order and delivery updates — expected, and they build trust
- A gentle reminder to someone who left items in the cart
- A note to past buyers before a festival or a restock
Write like a person, not a brand
Short, honest, in the customer's language. One clear thing to do, one clear link. A message that reads like a shopkeeper who remembers you outperforms a glossy newsletter every time.
Respect the unsubscribe
Make leaving easy and honour it immediately. A clean list of people who want to hear from you is worth far more than a bloated one that marks you as spam.
The short version
Own a direct line to your customers — email, Viber or SMS — collect it at checkout, and use it for delivery updates, cart reminders and festival notes. Reaching people who already bought from you is the cheapest sale you will make.
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