A good domain name is short, easy to say out loud, and easy to spell after hearing it once — everything else is secondary.
Say it out loud before you buy it
The real test of a domain is a phone call: if you say your website to a friend and they can type it correctly without asking you to spell it, it passes. Avoid tricky spellings, numbers, and hyphens — they get lost every time a customer repeats them.
Short and clear beats clever and confusing.
Match the name to the brand, not the moment
Pick a name you will still be happy with when your range grows. A name tied to one product (winterjacketsktm) traps you; a broader brand name lets you expand. In Nepal, a plain, trustworthy name often outperforms a trendy one.
.com or .com.np?
A .com is the safe default — familiar and global. A .com.np signals you are a local Nepali business, which can build trust, but takes more paperwork to register. Many stores buy both and point them to the same site so no customer lands on the wrong one.
Lock it down early
Once you find a name that works, register it before you announce it, and grab the matching Instagram and Facebook handles the same day. A consistent name everywhere is worth more than a slightly better name you can only get in one place.
The short version
Choose a domain that is short, easy to say, and easy to spell after one hearing. Match it to a brand that can grow, decide between .com and .com.np (or take both), and lock the name plus social handles the moment you commit.
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